Insights

Developed in the 1950s, Colouractiv™ was the first dye produced capable of covalent bonding between the dye and fibres. Colouractiv™ thereby becomes part of the fibres rather than merely remaining as an independ ententity. These special dyes, which technically are also referred to as reactive dyes.

Colouractiv™ provides colour fastness and avoids colours to blend or run-off once washed or exposed to intense light, offering timeless and long-lasting for beautiful colour.

The colour of Colouractiv ™ is exceptionally vibrant and sheen,its smooth surface makes the colour silky with soft hands touch.

Colouractiv ™ has an eco-friendly manufacturing process as itrequires water in production cycle and releases minimal water-waste andcontamination into the water supply.