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    AKEMI AvantGarde Supima® - Hallmark of Cotton Luxury

    02 Jul 2013


    FOR IMMEDIATE RELEASE

    KUALA LUMPUR, July 2, 2013 - AKEMI AvantGarde Supima® is of the highest quality cotton in home fashion and is well-known for its exceptional softness, durability and colour brilliance. It is made of 100% U.S grown American Pima Cotton, an authentic extra-long staples (ELS) cotton variety. Its distinct characteristic is its softness and fineness that provides a luxurious feel to home fashion.



    Strongest:High Strength Fibre

    AKEMI AvantGarde Supima® is 45% stronger than regular cottons, allowing it to be extremely stable and resilient. Even lighter-weight AKEMI AvantGarde Supima® fabrics are incredibly durable, without compromising drape and comfort.



    Softest: Integral Part of AKEMI AvantGarde Supima®

    The fineness of AKEMI AvantGarde Supima® cotton is simply unmatched. Its staple length is 35% longer than conventional cotton, increasing the softness and lustre of the fibre. The extra length also yields less fibre ends that lead AKEMI AvantGarde Supima® home fabrics to be smoother and more resistant to pilling.



    Fineness: Vibrant Colour

    AKEMI AvantGardeSupima® cotton absorbs dye better as well as retaining the colour better than regular cotton. This allows the colours to stay vibrant even after repeated washes. This natural way of colour preservation is found in the fine quality of AKEMI AvantGarde Supima®.

    “Use it. Abuse It. Wash it. Wear it. AKEMIAvantGarde Supima® still looks great.”




    *** About EasternDecorator Sdn Bhd.

    Eastern Decorator, founded in 1968, is theSoutheast Asia Home Textile Leader with operations in Asia and businesses inAmerican and European regions. Its main products: linen,bedding accessories, towel, curtain and drapes, cushion and upholstery fabric.


    ###


    For more information, please contact:


    Fred Wu
    Marketing & Communications, Head
    Eastern Decorator Group

    Marketing & Sales Office
    Suite E-3A-2, Level 3A, Corporate Building
    (Block E) Southgate Commercial Centre
    No. 2, Jalan Dua, Off Jalan Chan Sow Lin
    55200 Kuala Lumpur, Malaysia.
    T. (+603) 9222 3488
    F. (+603) 9222 3088






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