• Research & Development

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    Eastern Decorator is committed to investing in R&D to create competitive products, that’s what makes us focusing on continuous customer-centric innovation. We have extensively implemented the integrated product development process (IPD) within the R&D function. With thorough comprehension of customers’ needs, we significantly shortened the timeline for products to reach the market.


    In each of our business divisions, various initiatives centered on the technical departments are being taken to promote the advanced development of future home textile products that will lead the world in terms of product functionality, quality, and cost effective.

    The results of these R&D activities are unveiled at an internal technology conference in each division held regularly where Eastern Decorator’s R&D experts and technical teams and marketers from all divisions gather. In this way, we strive to give our employees access to a wide range of exchange opportunities.


    To facilitate an efficient R&D environment, and introduce cutting edge technologies, our R&D department conducts collaborative research with marketing department, as well as with outside R&D institutions and manufacturers locally and globally. As such, our researchers and technical teams are developed through wideranging participation in scientific societies in major technological know-how in machineries, electronics, physics, materials etc. It allows them to deepen their latest and practical technical experience in product development through exchanges with the other technical divisions within Eadeco industries and collaborations with other members and partners of the Eastern Decorator Group.

    Successful Collaboration Across Brand

    To match brand marketing orientation, Eastern Decorator continues focusing not only into the all-tier customer groups to capture opportunities, but also introducing quality and go-green labels by working with international manufacturers, suppliers and experts to fulfill increasing demand of quality and health conscious consumers while boosting retail performance and brand image.



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