Our Business
Home Textile & Bedding Retail in Southeast Asia
Eastern Decorator connects consumers and business partners with home textile, bedding and home-living brands across Southeast Asia. At the centre of our retail portfolio are AKEMI and HOOGA.
AKEMI has served the bed-and-bath market since 1992, while HOOGA was introduced in 2018 as a Scandinavian-inspired concept store. These brands offer an extensive array of products, including bedding, bedding accessories and bathroom essentials designed to bring comfort for every home need.
Established Brands
AKEMI and HOOGA support different customer segments across bedding, bath and home living.
Regional Presence
AKEMI is represented through more than 1,200 points of sale across five Southeast Asian markets.
Broad Product Range
Bedding, bed linen, accessories, bath essentials, home fragrances and home décor products.
AKEMI Bedding & Bath Retail
First introduced in 1992, AKEMI remains Eastern Decorator’s core bedding brand. AKEMI’s collection includes bedding, bedding accessories, bathroom essentials and home fragrances, with additional children’s bedding and colourful accessories designed for younger households.
To date, the brand is one of the fastest-growing bedding brands with over 1,200 points of sale across Malaysia, Singapore, Thailand, Vietnam and Cambodia to meet the growing demands in Southeast Asia.
HOOGA Home & Living Retail
Introduced in 2018, HOOGA is a Scandinavian-inspired concept store centred on comfort, simplicity and the idea of enjoying everyday moments at home. The product selection extends beyond the bedroom to create a wider home-living experience.
HOOGA’s current range includes bedding, bedding accessories, bathroom essentials, home décor, faux plants, kitchenware, decorative accessories and aromatic diffusers. This allows customers to combine textiles with complementary home products in a single retail concept.
Retail Product Categories
At Eastern Decorator, our business covers several home-textile and lifestyle categories.
Bedding & Bed Linen
Bedsheets, bed linen and coordinated bedding collections for different styles, comfort preferences and household needs.
Bedding Accessories
Pillows, bolsters, quilts and other accessories that help complete the sleep environment.
Bath Essentials
Towels and related bathroom products that extend the textile offering beyond the bedroom.
Home Living & Décor
Selected home fragrances, decorative accessories, kitchenware and lifestyle products, particularly through HOOGA.
Why Choose Eastern Decorator Brands
- Brand experience: AKEMI has been part of Eastern Decorator’s retail portfolio since 1992, while HOOGA was introduced in 2018.
- Multi-category retail: Our portfolio spans bedding, bath, home fragrance, decorative accessories and home-living products.
- Regional market presence: Eastern Decorator operates across Southeast Asia through subsidiaries, retail channels and distribution activities.
- High-quality products: AKEMI and HOOGA both offer comfortable and durable bedding, home and lifestyle products.
- Business enquiry support: Prospective retail and commercial partners can contact our team for market-specific product and business information.
Frequently Asked Questions
AKEMI and HOOGA are part of Eastern Decorator’s retail brands. AKEMI covers bedding, bedding accessories, bath essentials and related home products, while HOOGA provides a broader Scandinavian-inspired home and living assortment.
AKEMI has more than 1,200 points of sale across Malaysia, Singapore, Thailand, Vietnam and Cambodia.
Eastern Decorator operates manufacturing, distribution, retail and OEM/ODM businesses. Commercial bedding or bed linen enquiries should include the intended market, product categories, quantities and business requirements.
Please contact Eastern Decorator through our enquiry form, email address: eadeco@eadeco.com.my, or call us at (+60)5 201 5188.
